Lifecycle Marketing Specialist

TL;DR

Lifecycle Marketing Specialist (Delivery): Designing and implementing email, in-app, and push messaging campaigns to engage users for assigned products with an accent on localization, A/B testing, and data-driven decision making. Focus on co-managing automated messages and expanding lifecycle strategy for active, passive, and churned users.

Location: Hybrid in Bucharest, Romania or Tallinn, Estonia, requiring a minimum of 2 days in the office each week.

Company

hirify.global is one of the fastest-growing tech companies in Europe and Africa, providing mobility services to over 200 million customers across 50+ countries.

What you will do

• Design and implement new lifecycle messaging campaigns for active, passive, and churned users.
• Co-manage over 6000 automated messages, including copy, visuals, and target audiences.
• Collaborate with local teams to localize communications' content and visuals.
• Set up and analyze A/B tests to make data-driven decisions.
• Analyze existing communications and implement new messaging campaigns.

Requirements

• 3+ years of experience in marketing, product, or a related field.
• Excellent English copywriting skills.
• Strong project management skills.
• A data-driven, customer-centric approach to tracking and analyzing campaign performance.
• Experience managing lifecycle/email campaigns and communicating with large audiences.
• Ability to solve business problems by balancing technical and creative thinking.

Culture & Benefits

• Directly shape the future of mobility, impacting millions of customers and partners.
• Work in fast-moving autonomous teams with smart people.
• Accelerate professional growth with unique career opportunities.
• Enjoy a rewarding salary and stock option package.
• Benefit from a hybrid work model, requiring a minimum of 2 days in the office each week.
• Take care of physical and mental health with wellness perks.