Growth Marketing Manager (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Scaling up user acquisition efforts across various online channels, collaborating with the creative team to improve creative performance, and identifying and testing new channels to achieve higher volume within CAC/ROAS goals with an accent on attribution, iOS vs Android differences, and creative testing frameworks. Focus on hypothesis-driven A/B, MVT, and incrementality testing to analyze test results and inform future testing.

Location: Hybrid, 3 days onsite in San Francisco, CA. hirify.global is willing to provide sponsorship for H1-B visas and U.S. green cards for exceptional talent.

Salary: $133K - $157K

Company

hirify.global is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.

What you will do

• Grow the number of users who join our program while keeping constant or improving our CAC/ROAS.
• Own campaigns across multiple online channels, strategize and develop creative, and autonomously drive growth for the business.
• Work closely with data/engineering to ensure proper attribution.
• Drive, optimize, and measure KPIs for each campaign.
• Design and execute AB tests to make the most effective campaigns.
• Proactively identify, evaluate, and execute new growth opportunities to accelerate adoption of early-stage products.

Requirements

• 3+ years of experience driving toward growth goals under set CAC/ROAS or volume targets, timelines, and budgets or a strong track record in an analytical academic discipline or structured and data-driven job.
• Experience managing meaningful monthly budgets (at least $200K+/month).
• Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others.
• Strong understanding of attribution (MMPs like AppsFlyer), iOS vs Android differences, creative testing frameworks, and scaling vs efficiency trade-offs.
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
• Understanding of hypothesis-driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.

Nice to have

• Experience in a fintech business, or a D2C industry.

Culture & Benefits

• Medical, dental, and vision coverage - hirify.global covers the full cost of health insurance for the employee!
• Meaningful equity in the form of RSU's.
• 20 days of paid time off per year.
• 401(k) plan with a generous employer match.
• Competitive pay based on experience consisting of base + equity + benefits.
• Value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships.