Senior Performance Marketing Manager (Fintech)

TL;DR

Senior Performance Marketing Manager (Fintech): Building and scaling performance marketing programs across international markets, with an accent on driving efficient user and revenue growth. Focus on developing data-driven acquisition strategies, strengthening measurement systems, and optimizing performance across the full marketing funnel.

Location: Hybrid in Menlo Park, CA or New York, NY (in-person attendance expected at least 3 days per week).

Salary: $166,000 - $195,000 USD

Company

hirify.global is a product company focused on democratizing finance for all by building the future of finance.

What you will do

• Build performance marketing strategy across brokerage and crypto products in international markets, with accountability for acquisition volume and customer acquisition cost.
• Develop and implement measurement approaches to evaluate channel incrementality and identify points of diminishing returns across EU and UK programs.
• Partner with data science and external measurement vendors to design and execute match market tests and lift studies.
• Work closely with creative and legal teams to develop country-specific messaging and creative strategies.
• Collaborate with product marketing teams to design channel-specific user journeys and experiments that improve conversion rates.

Requirements

• 7+ years of performance or growth marketing experience in consumer financial services, fintech, or a similarly data-intensive industry.
• Experience launching and scaling paid acquisition programs in Europe and other markets outside the United States.
• Demonstrated experience designing and running structured experiments, including A/B tests and multi-touch attribution systems.
• Strong analytical skills with experience using data to inform budget allocation, prioritization, and executive-level recommendations.
• Familiarity with SQL and experience working directly with large datasets.

Culture & Benefits

• Challenging, high-impact work to grow your career.
• Performance-driven compensation with multipliers for outsized impact, bonus programs, and equity ownership.
• Best-in-class benefits including 100% paid health insurance for employees with 90% coverage for dependents.
• Lifestyle wallet, a flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, and parental leave.
• Exceptional office experience with catered meals, events, and comfortable workspaces.