Director, Growth Marketing (Medtech/SaaS)

TL;DR

Director, Growth Marketing (Healthcare/SaaS): Leading demand generation efforts to drive pipeline and revenue growth through integrated marketing campaigns across multiple channels. Focus on developing comprehensive strategies, optimizing funnel performance, and utilizing data-driven insights to achieve maximum ROI and conversion rates.

Location: Remote, with primary operations in the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For NYC, 3 days onsite encouraged. For other cities, quarterly Work Together Days are encouraged. This role requires active work authorization in the US.

Salary: $170,000–$200,000 per year

Company

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us, providing clinical, emotional, and financial support.

What you will do

• Develop and execute a comprehensive demand generation strategy aligned with company goals and sales objectives.
• Lead the planning and execution of integrated marketing campaigns across multiple digital channels including email, paid media, SEM, and paid social.
• Drive top-of-funnel and mid-funnel growth through high-quality lead generation and nurturing programs.
• Collaborate with cross-functional teams to optimize lead quality, routing, and conversion rates.
• Track, analyze, and report on campaign performance, providing insights and recommendations for improvement.

Requirements

• 10+ years of experience in demand generation or growth marketing with proven ability to achieve lead and pipeline growth.
• Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, and content marketing.
• Analytical mindset with strong quantitative skills to guide strategic decisions.
• Experience in B2B, Healthcare, SaaS, or technology industries is a plus.
• Active work authorization in the US is required.

Culture & Benefits

• Flexible hybrid work model with options for remote work and in-office collaboration.
• Access to the Maven platform and specialists for mental health, reproductive health, and family planning.
• 16 weeks 100% paid parental leave and new parent stipend (after 1 year+).
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees with immediate vesting.