TL;DR
Growth Marketing Manager: Develops and executes comprehensive demand generation strategies to drive high-quality leads and accelerate pipeline growth, with an accent on ABM, paid advertising, and marketing automation. Focus on optimizing campaigns, improving conversion rates, and maximizing marketing efficiency in a B2B SaaS environment.
Location: Remote (Work from anywhere globally)
Company
hirify.global is a global leader in user behavior analytics, insider risk management, and workforce intelligence, pioneering a predictive, AI-driven approach to safeguarding organizations' people, data, and operations.
What you will do
- Develop and execute a comprehensive demand generation strategy to deliver high-quality leads and accelerate pipeline growth.
- Plan and execute highly targeted ABM programs in close collaboration with sales.
- Own paid advertising, retargeting, and digital marketing initiatives across channels like LinkedIn.
- Leverage HubSpot to build marketing automation workflows, lead scoring, email nurture campaigns, and attribution reporting.
- Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates and maximize marketing efficiency.
Requirements
- 4-6 years of experience in growth marketing, demand generation, or performance marketing, preferably in B2B SaaS.
- Proven track record of developing and scaling successful demand generation programs that drove measurable pipeline and revenue growth.
- Deep expertise in ABM methodologies and enterprise marketing strategies.
- Strong performance marketing skills with demonstrated ability to optimize paid channels for ROI.
- Advanced HubSpot proficiency, including marketing automation, workflows, lead scoring, reporting, and CRM integration.
- Data-driven mindset with strong analytical skills and experience with marketing attribution.
Culture & Benefits
- Fully-remote team since 2014, offering flexibility and truly diverse, global teams.
- Collaboration with a forward-thinking team where new ideas are valued.
- Competitive salary and high-quality health benefits.
- 401(k) with employer match.
- Unlimited paid time off and a professional development budget.
- Company-issued laptop (choice of Mac or PC).
Hiring process
- Expect up to 3 interviews, with the possibility to streamline to fewer rounds.
- Director-level roles and above should expect a more thorough process.
- Reference and background checks are required for all roles.
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