Marketing Campaigns Manager (SaaS)

TL;DR

Marketing Campaigns Manager (SaaS): Building, executing, and optimizing marketing campaigns in Marketo to drive the customer journey, focusing on scalable marketing automation and campaign excellence. Focus on automated nurture journeys, managing lead flow, and optimizing campaign performance through A/B testing and personalization to improve engagement and performance.

Location: Must be based within commuting distance of company hubs.

Company

hirify.global is the intelligent platform for travel and spend management, automating everything from travel bookings to expenses and invoice processing.

What you will do

• Own end-to-end campaign execution in Marketo, including programme setup, QA, deployment, and reporting.
• Build and optimise automated nurture journeys that move leads through the funnel and accelerate conversion to SQLs and pipeline.
• Manage lead flow and data integrity between Marketo, Salesforce, and other tools in the martech stack.
• Set up and manage webinar programmes, including integrations, automation, and post-event follow-ups.
• Implement and optimise A/B testing, audience segmentation, and personalisation to improve engagement and performance.
• Collaborate with demand generation, product marketing, and sales teams to deliver integrated, high-impact campaigns.

Requirements

• 3–5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.
• Advanced proficiency in Marketo, including campaign builds, automation logic, segmentation, and reporting.
• Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.
• Experience managing webinar or event automation (e.g. Zoom, ON24, GoToWebinar).
• Track record of building and refining nurture and lead scoring frameworks that drive measurable pipeline growth.
• Excellent communication and project management skills, with strong attention to detail.

Nice to have

• Hands-on experience with Customer.io for lifecycle or customer engagement campaigns.
• Familiarity with data enrichment, attribution, or analytics tools (e.g. Bizible, Looker, Google Analytics).
• Understanding of SaaS funnel metrics, from MQL to ARR, and how to align marketing activity to revenue impact.

Culture & Benefits

• Competitive compensation and equity ownership in Perk.
• 25 days of annual leave plus bank holidays.
• Private medical cover, voluntary dental insurance, and discounted gym memberships.
• Company pension plan.
• Up to 20 "Work from Anywhere" days per year.

Hiring process

• Submit an updated resume.
• English is the official language at the office.
• Perk is an equal opportunity employer.