Vice President, Customer Retention Marketing (Fintech)

TL;DR

Vice President, Customer Retention Marketing (Fintech): Leading customer experiences and communications strategies to drive prospect conversion and enhance customer stickiness. Focus on leveraging customer behaviors and perceptions across the lifecycle to optimize engagement and reduce churn.

Location: Richardson, Texas, United States

Salary: USD 85,000 - 240,000

Company

hirify.global is a leading global investment banking, securities and investment management firm, helping clients, shareholders and the communities it serves to grow.

What you will do

• Lead strategic development and execution of comprehensive campaign plans for customer onboarding and product adoption.
• Oversee implementation of campaigns within CRM platforms, driving definition of advanced data requirements for CRM tools.
• Establish KPIs and work with analytics teams to drive actionable insights and optimize program performance.
• Architect multi-variate testing frameworks to optimize program effectiveness and drive innovation.
• Provide strategic leadership to creative teams, ensuring brand consistency and compelling messaging.
• Cultivate collaborative relationships with cross-functional teams.

Requirements

• 10+ years of leadership experience in loyalty/email marketing, CRM, product marketing, or digital marketing, preferably in financial services.
• Expertise in enterprise-level marketing automation and CRM platforms.
• Proficiency in agile project management methodologies and tools.
• Exceptional analytical acumen with a track record of leveraging data for strategic decisions.
• Proven ability to identify, analyze, and resolve complex business challenges.
• Bachelor's Degree required; MBA or advanced degree preferred.

Desired Characteristics

• Exceptional strategic vision with a focus on customer experience.
• Proactive leader who identifies and capitalizes on strategic opportunities.
• Intellectually curious and drives continuous improvement and innovation.
• Superior interpersonal and stakeholder management skills.
• Meticulous attention to detail and a proactive approach to risk management.
• Exceptional executive-level communication and presentation skills.

Culture & Benefits

• Committed to fostering diversity and inclusion.
• Training and development opportunities and firmwide networks.
• Benefits, wellness, and personal finance offerings and mindfulness programs.