Customer Advocacy Marketing Lead (SaaS)

TL;DR

Customer Advocacy Marketing Lead (SaaS): Executing and managing programs to engage, grow, and amplify a network of customer advocates with an accent on developing relationships, identifying and nurturing advocates, and creating impactful advocacy programs. Focus on project managing compelling customer stories, managing online review strategies, and coordinating customer speaking engagements.

Location: Toronto, Canada

Salary: $76,800–$96,000 CAD

Company

hirify.global is a market leader in Sales Performance Management (SPM) providing cutting-edge SaaS solutions to empower revenue leaders globally.

What you will do

• Manage and optimize customer advocacy and reference programs, including the ReferenceEdge tool.
• Build and maintain a dynamic pool of referenceable customers for sales, marketing, and event initiatives.
• Project manage the end-to-end development of compelling customer stories, including case studies and video testimonials.
• Coordinate cross-functional collaboration for strategic content distribution across key channels.
• Support and execute processes to activate customer advocates for online reviews on platforms like G2 and Gartner Peer Insights.
• Identify, recruit, and manage customer speakers for webinars, user conferences, and industry events.
• Track and report on the impact of advocacy initiatives, providing data-driven insights and recommendations.

Requirements

• 3–5+ years of experience in customer marketing, advocacy, or related roles.
• Proven success in managing or supporting customer advocacy or reference programs.
• Excellent project management and communication skills.
• Experience managing references, case studies, testimonials, or advocacy activations.
• Strong storytelling and customer content development skills.
• Experience managing online review strategies across platforms such as G2 and Gartner Peer Insights.
• Ability to work cross-functionally and build strong relationships with customers and internal teams.
• Strong verbal and written English communication skills.
• Willingness to travel.

Nice to have

• Knowledge of Salesforce, Monday.com, and/or ReferenceEdge.

Culture & Benefits

• Innovate with purpose to build impactful solutions for customers worldwide.
• Work in a diverse, collaborative, and innovative team environment.
• Opportunity to shape the future and redefine revenue optimization.
• Unlock your potential in a supportive environment.
• Committed to creating a diverse environment and proud to be an equal opportunity employer.

Hiring process

• This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment.