Global Brand Director (Gamedev)

TL;DR

Global Brand Director (Gamedev): Defines and leads direct player experience across brand, storytelling, community, and PR for tabletop games with an accent on global brand architecture, cultural calendar orchestration, and community scaling. Focus on strengthening brand visibility, driving player engagement and retention, and positioning the company as a leader in gaming culture.

Location: This role is open to candidates with the right to work in the UK, Canada, Spain or Italy and will require travel to the office based in that country on occasion.

Company

hirify.global is a global leader in tabletop games, committed to bringing people together through great games and amazing stories.

What you will do

• Define and evolve the global brand architecture, developing Brand Playbooks and Studio Toolkits.
• Define the global cultural calendar and orchestrate cross-IP initiatives and global brand activations.
• Structure and scale the global player community ecosystem, turning engagement into long-term retention.
• Design and lead immersive physical and digital brand experiences to elevate IPs into cultural touchpoints.
• Contribute to a global Publishing PR strategy, positioning hirify.global as a leader in gaming culture.

Requirements

• 12+ years in global brand strategy, entertainment, experiential or cultural marketing.
• Proven experience building brand ecosystems and cross-functional alignment.
• Strong storytelling and campaign leadership across physical and digital platforms.
• Deep understanding of player communities and Organized Play.
• Data-driven mindset with strong influencing skills.
• Fluent English required.

Culture & Benefits

• A workplace committed to inclusivity, growth, and recognition, where everyone feels valued.
• Opportunity to shape unforgettable gaming experiences.
• Contribute to a more sustainable, connected world.
• Work for a global leader in tabletop games with iconic titles like CATAN® and Ticket to Ride®.
• Hybrid work model with occasional travel to the local office.