Marketing Manager (Education)

TL;DR

Marketing Manager (Education): Developing and improving integrated marketing initiatives to increase hirify.global revenue in the Education segment with an accent on building direct and channel marketing strategies. Focus on designing and executing digital marketing programs, analyzing market trends, and driving partner engagement.

Location: hirify.global supports a hybrid work culture for candidates based near locations in San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Miami, FL; and Toronto, Canada. Exceptional remote candidates in other offsite US locations will also be considered.

Salary: $83,000–$196,000 annually

Company

hirify.global is a company that empowers collaboration and fosters play, allowing individuals to have a positive global impact through their actions and innovative products.

What you will do

• Act as the primary marketing point of contact for sales and engineering teams in the education segment.
• Proactively design quarterly and annual marketing plans with KPIs, aligning direct and channel programs with business priorities.
• Work with channel partners to design marketing programs to increase mindshare and drive education revenue.
• Submit budget proposals and manage the logistics of vendor payments and internal finance processes.
• Customize and localize central marketing campaigns and messaging for the education market.
• Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions.

Requirements

• Demonstrated success in education marketing, targeting IT decision-makers with technology/enterprise services.
• Strong track record of designing, executing, and tracking performance of digital marketing programs and events.
• Vision to proactively anticipate problems and opportunities, presenting comprehensive solutions.
• Dexterity to manage multiple projects and prioritize work for maximum business impact.
• Confidence to communicate clearly and concisely, with strong presentation skills.
• Unrelenting curiosity to learn, grow, and adapt, championing ideas across the organization.

Nice to have

• Functional fluency in CRM tools (e.g., Salesforce), Partner Relationship Management tools (e.g., Impartner), and related marketing tools (e.g., Adobe Creative Suite, Google Workspace).
• Understanding of the education technology landscape, including industry trends and buyer personas.
• Strong copywriting and design skills to improve agility and speed of execution.

Culture & Benefits

• Supports a hybrid work culture, with most jobs open to work from home from various locations.
• Offers comprehensive and competitive benefits packages designed to be flexible.
• Fosters a culture that encourages individuals to achieve physical, financial, emotional, intellectual, and social well-being.
• Values diversity and celebrates differences within a global company.
• Provides flexible working environments to support employees and their loved ones.