Customer Advocacy Marketing Specialist

TL;DR

Customer Advocacy Marketing Specialist (SaaS): Executing and managing programs to engage, grow, and amplify a network of customer advocates with an accent on developing customer relationships, identifying and nurturing advocates, and creating impactful advocacy programs. Focus on project managing compelling customer stories, managing online review strategies, and coordinating customer speaking engagements.

Location: Toronto, Canada

Salary: $76,800 - $96,000 CAD

Company

hirify.global is redefining how organizations achieve revenue success through cutting-edge SaaS solutions for Sales Performance Management, empowering revenue leaders globally to maximize seller performance.

What you will do

• Manage the day-to-day execution of the customer advocacy and reference program, ensuring timely handling of requests.
• Own the daily management and optimization of the customer advocacy tool, ReferenceEdge, to streamline efforts and support sales and marketing.
• Project manage the end-to-end development of compelling customer stories, including case studies, video testimonials, and success narratives.
• Support and execute processes to activate customer advocates for online reviews across platforms such as G2 and Gartner Peer Insights.
• Identify, recruit, and manage customer speakers for webinars, user conferences, and industry events.
• Track and report on the impact of advocacy initiatives, including customer engagement, reference usage, and speaking engagements.

Requirements

• 3–5+ years of experience in customer marketing, advocacy, or related roles.
• Proven success in managing or supporting customer advocacy or reference programs.
• Excellent project management and communication skills.
• Required: Managed references, case studies, testimonials, or advocacy activations.
• Strong attention to detail and organized execution.
• Strong verbal and written English communication skills.

Nice to have

• Knowledge of Salesforce, Monday.com, and/or ReferenceEdge.
• Willingness to travel.

Culture & Benefits

• Innovate with purpose by building impactful solutions for customers worldwide.
• Join a diverse, collaborative, and innovative team environment.
• Unlock your potential and grow in a supportive environment.
• Committed to creating a diverse environment and proud to be an equal opportunity employer.
• Eligible to participate in a variable compensation program.

Hiring process

• The hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment, complementing human decision-making.