Director, Content Strategy (AI, Fintech)

TL;DR

Director, Content Strategy (AI, Fintech): Owning the portfolio-level content strategy that brings hirify.global’s Financial Technology narrative to life with an accent on elevating brand perception and deepening understanding of their modernization agenda. Focus on deploying AI-enhanced workflows for research synthesis, message testing, and content optimization to fuel early-funnel engagement and long-term brand impact.

Location: Onsite in Toronto, Ontario, Canada

Salary: $106,000 - $148,000 (Base Pay)

Company

hirify.global’s Financial Technology business is redefining how global financial institutions modernize markets, manage risk, and harness data, serving over 3,800 clients in 70+ countries.

What you will do

• Lead the portfolio-level content strategy, translating the Financial Technology narrative into an integrated, insight-driven approach.
• Create thought leadership and best-practice content, including trend reports, executive viewpoints, and multi-media storytelling.
• Build and lead an AI-enabled content engine, deploying AI-enhanced workflows for research synthesis, drafting, and optimization.
• Establish content operations, standards, and measurement, leading editorial calendar planning and defining KPIs for content impact.
• Lead and develop a high-performing team of content strategists and creators, fostering excellence and collaboration.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• 10+ years of B2B content strategy, thought leadership, or strategic marketing experience within fintech, consulting, financial services, or similarly complex technology sectors.
• 3+ years leading content teams or cross-functional content programs.
• Demonstrated track record implementing or scaling AI-enabled content operations.
• Proven ability to synthesize complex technical and market concepts into compelling narratives for executive audiences.
• Advanced SEO expertise including keyword strategy, content architecture, and search intent alignment.

Culture & Benefits

• Competitive rewards package including base pay, annual bonus/commission, and equity.
• Comprehensive benefits and opportunity for growth.
• Equal opportunity employer that positively encourages applications from diverse candidates.
• Commitment to providing reasonable accommodation for individuals with disabilities.