Channel Partner Marketing Manager (Fintech)

TL;DR

Channel Partner Marketing Manager (Fintech): Developing and executing marketing strategies to accelerate growth through partner ecosystems with an accent on building joint marketing plans, managing relationships with strategic partners, and creating compelling co-marketing programs. Focus on driving pipeline generation, optimizing campaign performance, and ensuring alignment with broader company marketing strategies.

Location: Onsite in New York

Salary: $128,700.00 - $162,900.00 annual salary

Company

hirify.global is a global fintech leader providing cloud-based treasury, payments, and risk management solutions to 3,000+ customers worldwide.

What you will do

• Develop and execute comprehensive go-to-market strategies with reseller and ISV partners.
• Build joint marketing plans, messaging, and positioning for pipeline generation and revenue acceleration.
• Act as the primary marketing liaison for assigned strategic partners and collaborate with sales teams.
• Create co-branded marketing materials, case studies, solution briefs, and sales enablement content.
• Establish KPIs, track campaign performance, and analyze ROI of partner marketing investments.
• Partner with internal teams including Product Marketing, Demand Generation, Sales, and Channel Sales.

Requirements

• 5-7 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing.
• Proven track record of developing and executing successful co-marketing programs.
• Experience marketing enterprise software, SaaS solutions, or financial technology.
• Strong strategic thinking, relationship building, project management, and communication skills.
• Understanding of B2B marketing automation platforms and CRM systems (e.g., Salesforce, Marketo, HubSpot).
• English: B2 required.

Nice to have

• Experience with financial technology or treasury management solutions.
• Previous experience marketing solutions that integrate with Workday, ServiceNow.
• Background in channel enablement and partner training programs.

Culture & Benefits

• Opportunity to work in a global fintech leader with cloud-based solutions.
• Comprehensive range of health, welfare, and wellbeing benefits.
• Values-driven culture focused on innovation, customer needs, integrity, teamwork, and excellence.
• Equal opportunity employer committed to diversity and inclusion.
• Annual base salary range provided with potential for variable compensation and long-term incentives.