Senior Director, Demand Generation (Fintech)

TL;DR

Senior Director, Demand Generation (Fintech): Responsible for the strategy, development, execution, and measurement of marketing programs and initiatives that generate qualified leads, pipeline, and bookings for hirify.global’s enterprise and mid-market segments. Focus on building and developing a high-performing team, leading strategic marketing plans, and making data-driven investment decisions based on key performance metrics.

Location: Hybrid, 1-2 days per week in office in Boston, MA.

Salary: $200,000 - $230,000 USD

Company

hirify.global is a fast-growing, award-winning fintech leader recognized for reducing digital exclusion and restoring simplicity to how people pay for essential services, with leadership in AI maturity and responsible innovation.

What you will do

• Develop and own the overall demand creation strategy, including analyzing customer segments and market opportunities.
• Use data-driven insights to continually assess and optimize campaign performance, forecasting and measuring KPIs.
• Lead and develop a high-performing demand generation, partner marketing, and marketing operations team.
• Collaborate cross-functionally with Sales, Product, and Content Marketing to ensure alignment and integration of efforts.
• Develop a deep understanding of products, prospects, partner network, client needs, market opportunities, and competitive threats.
• Own and manage the overall demand generation budget, ensuring adherence to targets and maximizing ROI.

Requirements

• 10-15 years of experience in B2B demand generation for the tech or SaaS industry.
• 5+ years of experience building and executing go-to-market plans across direct and indirect channels.
• Proven experience hiring, leading, and managing high-performing demand generation teams.
• Willingness to travel up to 20%.
• Strong knowledge of marketing automation platforms (Marketo), CRM systems (Salesforce), ABM (6Sense), and emerging AI platforms.
• Proficiency in data analysis and reporting tools focused on driving decision-making.

Nice to have

• Background in digital payments and the Utilities and/or Insurance sectors.

Culture & Benefits

• Award-winning, purpose-driven environment where top talent thrives.
• Commitment to providing equal employment opportunities to all employees and applicants.
• Opportunities for guidance, mentorship, and professional development.
• Strong emphasis on cross-functional collaboration and alignment with sales.