Product & Brand Marketing Lead (SaaS)

TL;DR

Product & Brand Marketing Lead (SaaS): Building and executing brand and product positioning strategy for an automated IT hardware procurement platform with an accent on market expansion, category definition, and commercial growth. Focus on data-driven ICP refinement, feature prioritization based on ROI, and increasing top-funnel presence.

Location: Hybrid in Amsterdam, or remote within EU time zones.

Company

hirify.global is a leading platform helping IT teams to easily equip their remote and global teams with necessary IT equipment through an automated SaaS platform, recognized as one of the Top 10 Startups for 2025 in the Netherlands.

What you will do

• Lead market expansion strategy, researching new territories and segments with data-driven testing.
• Define product strategy and prioritization by acting as the "voice of the market" for commercial, product, and engineering teams.
• Build a credible and scalable brand vision to expand top funnel presence and shorten sales cycles.
• Develop and own a framework connecting product and brand marketing work to commercial outcomes.
• Build and scale a high-performing team focused on revenue growth, executing when needed.

Requirements

• 10+ years of experience in product marketing, brand marketing, or a strategic combination, preferably with team management experience.
• Proven track record in a high-growth scale-up environment, leading strategy and executing measurable impact during periods of rapid expansion.
• Strong strategic thinking to set long-term direction and make difficult trade-offs.
• Commercially driven with a clear view of marketing's contribution to the bottom line.
• Exceptional communication skills to align stakeholders and translate complex capabilities into compelling narratives.
• Self-starter, proactive and autonomous.

Culture & Benefits

• High autonomy with direct influence over company strategy.
• Opportunity to define how the world understands IT lifecycle management.
• Work with a global team and client base spanning over 100 countries.
• Hybrid-first culture in Amsterdam with flexibility for remote work within European time zones.