Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (Market Strategy): Building and optimizing market strategies, pricing, and packaging for business growth with an accent on segment definition, competitive analysis, and cross-functional alignment. Focus on defining customer segments, recommending high-impact pricing and packaging, and crafting messaging by segment and buyer type.

Location: Remote (United States)

Salary: $129,000–$152,000

Company

hirify.global helps home service professionals (Pros) streamline every aspect of their business with easy-to-use tools for scheduling, dispatching, and payments, enabling Pros to save time, grow profitably, and provide best-in-class service.

What you will do

• Define and maintain customer segments using firmographic, behavioral, and product usage data.
• Recommend high-impact pricing and packaging strategies, including industry bundles and upgrade paths.
• Craft messaging and positioning by segment and buyer type, translating it across web, product, and sales assets.
• Conduct competitive analysis and win/loss interviews to develop battlecards and switch incentives.
• Build enablement materials (talk tracks, ROI calculators, objection-handling tools) and assess their effectiveness.
• Partner with Analytics to design and run experiments across pricing, packaging, and lifecycle marketing.

Requirements

• 5–10 years in B2B SaaS product marketing, growth, or strategy roles with segment ownership.
• Hands-on experience developing and rolling out pricing and packaging strategies.
• Proficiency in data tools (SQL, Tableau) and business analytics.
• Deep knowledge of research and experimentation methods (e.g., surveys, A/B testing, clustering).
• Proven success influencing outcomes across Product, Sales, Analytics, and Finance.
• Bachelor's degree or equivalent work experience required.

Nice to have

• Clear written communication and decision-making using briefs and metrics.
• Strong customer empathy developed through interviews, call listening, or field work.
• Comfort working across both product-led and sales-led growth environments.
• Familiarity with B2B or field service markets.
• Experience with tools like Appcues, Storylane, and Figma.

Culture & Benefits

• Generous benefits program including medical, dental, vision, life, disability, and 401(k).
• Paid holidays and flexible, take-it-as-you-need-it paid time off.
• Equity in a rapidly growing startup backed by top-tier VCs.
• Monthly tech reimbursements.
• Culture built on innovation that values big ideas.