Product Marketing Manager

TL;DR

Product Marketing Manager: Creating and delivering go-to-market strategies and plans for revenue growth, product adoption, and customer expansion with an accent on compelling value propositions, messaging, and sales enablement. Focus on defining target customer segments, leveraging data-based storytelling, and maintaining competitive intelligence for ocean and air freight markets.

Location: Hybrid in London. Occasional travel to regional offices and events (primarily in Europe and the US) is required.

Company

hirify.global is a leading freight rate benchmarking and market analytics platform, transforming the ocean and air freight markets by providing data intelligence.

What you will do

• Collaborate with Product Management to create compelling value propositions and contribute to product marketing roadmap planning.
• Define target customer segments and develop customer personas using data analysis.
• Develop and test research-based positioning and messaging strategies.
• Plan and execute Go-to-Market (GTM) strategies for new products and features.
• Develop enablement and marketing materials for prospects, customers, and sales teams.
• Maintain and organize Competitive Intelligence materials.

Requirements

• Solid understanding of PMM frameworks and at least 4-5 years of experience in GTM planning.
• Experience working with Sales, Marketing, and Customer Success functions.
• Proven ability to translate complex data into compelling data-based storytelling.
• Excellent writing, communication, and stakeholder management skills.
• Proficiency in tools such as Confluence, Salesforce, HubSpot, and Microsoft Office, or ability to learn.
• Ability to leverage AI tools to improve productivity.

Culture & Benefits

• Opportunity to be part of a growing company redefining a multi-million-dollar industry, with significant impact.
• Support for career growth, whether as a specialist or in a leadership role.
• Transparent and open work environment where everyone is empowered and encouraged to voice ideas.
• Individual education budget and dedicated time for learning during work hours.
• Generous vacation plan, including 5-10 extra paid days off around public holidays.
• Flexible working hours and emphasis on work-life balance.
• Stock options in hirify.global as part of your compensation package.