Vp Marketing (Edtech)

TL;DR

VP Marketing (EdTech): Leading marketing strategy and execution for a B2B SaaS EdTech company with an accent on brand elevation, demand generation, and regional activation. Focus on driving pipeline growth, modernizing marketing processes, and fostering a high-performing marketing team.

Location: Flexible within Europe.

Salary: Competitive salary and role-specific performance bonus.

Company

hirify.global is a European leader in the human and digital skills space, offering online training solutions.

What you will do

• Design and implement a comprehensive marketing strategy across regions and products.
• Lead demand generation campaigns to drive awareness, engagement, and conversions.
• Shape and elevate the brand as a category leader with innovative narratives.
• Establish KPIs and reporting to track marketing performance and drive decisions.
• Develop and execute region-specific marketing strategies.
• Lead and inspire a high-performing marketing team.

Requirements

• 10+ years in B2B SaaS marketing leadership roles with revenue accountability.
• Proven track record of scaling high-performing global marketing functions.
• Experience connecting brand and performance with data-driven and creative approaches.
• Hands-on experience with modern MarTech (e.g., Hubspot, Salesforce, Make.com).
• Exceptional leadership and communication skills.
• Fluent in English and willing to travel internationally within Europe.

Nice to have

• Experience with B2B SaaS businesses with No-Touch (Self-Serve) revenue motion.
• Previous experience in the EdTech industry.
• Fluency with Salesforce CRM environment is a plus.

Culture & Benefits

• Flexible work environment with the tools you need.
• Unlimited access to hirify.global resources and MyAcademy for professional growth.
• Support from OpenUp for mental coaching.
• Work with diverse and inclusive teams from across Europe.
• Engage in themed events and team-building activities.
• Enjoy paid time off, pension, and insurance coverage.