Head of Marketing (AI, SaaS Infrastructure)

TL;DR

Head of Marketing (AI, SaaS Infrastructure): Building and scaling hirify.global’s demand generation engine, owning the marketing funnel from awareness through MQL creation, and driving measurable contribution to pipeline and revenue with an accent on optimizing for CAC and conversion, and championing AI and automation in marketing workflows. Focus on defining ICP segmentation, leading commercial launch execution for new product features, and ensuring brand coherence and regulatory alignment across all marketing outputs within an agentic marketing workflow.

Location: United States, Singapore or Remote

Company

hirify.global is the global leader in privacy-first compliance and age verification infrastructure, recognized for building the Age Layer for the internet to verify age and manage compliance globally without friction.

What you will do

• Develop and execute a comprehensive demand generation strategy to drive MQLs and sales pipeline.
• Own the marketing funnel and associated metrics, with a relentless focus on optimizing for CAC and conversion.
• Lead the commercial launch execution for new product features and integrations, partnering with Product and Comms.
• Oversee all paid and organic acquisition channels, including paid ads, SEO, content marketing, and partnerships.
• Own governance and quality control within hirify.global’s agentic marketing workflow, ensuring strategic clarity, brand coherence, and regulatory alignment.
• Build scalable marketing processes, establish reporting, and foster a culture of experimentation and data-driven decision-making.

Requirements

• 8–12 years of B2B marketing experience, with at least 3 years owning demand generation or growth at a scaling SaaS company.
• Proven track record of owning and achieving key marketing metrics such as MQLs, SQLs, and pipeline growth.
• Experience managing and mentoring a team of marketing professionals.
• Experience scaling a marketing function through significant ARR growth phases in a high-growth SaaS environment.
• Strong knowledge and understanding of agentic workflows in the context of marketing and demand generation.
• Proficiency in English is required.

Nice to have

• Experience with developer platforms, APIs, or infrastructure products.
• Experience marketing to the gaming, social media, or EdTech industries.
• Demonstrated experience with AI-powered marketing tools and workflows.
• Startup experience at a Series A to C stage company.

Culture & Benefits

• Competitive startup salary and Employee Stock Ownership Plan.
• Comprehensive family health coverage (medical, dental, vision) and Mental Health and Wellness support benefit.
• Professional development opportunities with direct collaboration with Founders and GTM leadership.
• Collaborative, inclusive, and low politics work environment with a flexible, trust-based US startup operating model.
• Mission-driven company focused on improving online experiences for kids and teens globally.