Growth Marketing Manager (B2B SaaS)

TL;DR

Growth Marketing Manager (B2B SaaS): Driving product growth and shaping demand generation for a data integration platform with an accent on lead generation, product-led, and community-driven growth approaches. Focus on experimenting with initiatives end-to-end, making a measurable impact, and translating complex data-integration capabilities into clear narratives.

Location: Remote and flexible schedule

Company

hirify.global is a product development company offering Coupler.io, a data integration platform that helps businesses collect data and create reliable reports.

What you will do

• Drive growth by exploring new channels, owning product positioning and messaging, and translating complex data-integration capabilities.
• Act as the key liaison between product, sales, marketing, and customer success teams to ensure alignment.
• Lead communication strategy for email drips, release notes, in-app announcements, and webinars with benefits-led storytelling.
• Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses for acquisition, activation, adoption, and retention.
• Conduct regular customer development interviews and market research to gain deep insights.
• Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies.

Requirements

• 2+ years of experience in product marketing for B2B SaaS products.
• Proven track record in user acquisition and demand generation across various marketing channels.
• Hands-on experience in designing, launching, and scaling growth campaigns from 0 to 1.
• Proficiency in designing and optimizing high-converting landing pages (structure, copy, CTAs, A/B testing).
• Strong analytical skills, data analysis proficiency, and experience with product analytics tools (Looker Studio, Posthog, Amplitude, BI tools, GA4).
• Fluent in English, both written and spoken.

Nice to have

• Proficiency in marketing analytics, ETL, and data-integration tools.
• Familiarity with PLG motions, usage-based pricing, and community-led growth.
• Experience launching PPC Campaigns via Google Ads and LinkedIn Ads.

Culture & Benefits

• Competitive compensation.
• Growth opportunities to expand skills and knowledge.
• Remote and flexible schedule.
• Smart Expense policy for workstation, health, and learning.
• Secure hardware and equipment of choice.
• 34 paid days off annually (24 vacation + 10 national holidays).