Customer Lifecycle Marketing Manager

TL;DR

Customer Lifecycle Marketing Manager: Owning the strategy and execution of data-driven programs to maximize customer lifetime value, drive product adoption, reduce churn, and expand revenue. Focus on designing and optimizing multi-channel campaigns across the customer journey and leveraging data for targeted experiences.

Location: Must be based in Chicago or Seattle

Company

hirify.global is a global leader in Governance, Risk, and Compliance (GRC) solutions, providing software to help enterprises understand and manage risks.

What you will do

• Design and execute multi-channel upsell and cross-sell campaigns to drive revenue expansion.
• Build and optimize retention programs to reduce churn and improve product adoption.
• Own the customer advocacy engine, generating reviews, case studies, and identifying customer champions.
• Partner with Customer Success to design and execute data-driven onboarding and activation journeys.
• Develop and manage customer engagement touchpoints, including newsletters, webinars, and content programs.
• Lead marketing strategy and execution for the annual customer conference (Agility).

Requirements

• 6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS.
• Deep expertise in building and executing data-driven customer programs across the post-sale journey.
• Strong analytical skills with experience using customer data platforms, product analytics tools, and marketing automation platforms.
• Demonstrated ability to design and execute experimentation frameworks (A/B testing).
• Exceptional project management skills with the ability to manage multiple programs simultaneously.
• Excellent written and verbal communication skills.

Nice to have

• Experience in the GRC, risk management, or compliance software space.
• Background in sales-led growth (SLG) B2B SaaS environments.
• Hands-on experience with customer advocacy programs.
• Track record of successfully planning and executing customer events.

Culture & Benefits

• Hybrid workplace model allows for flexibility aligned to role responsibilities.
• Competitive salary, variable compensation, equity options, and flexible health/wellness benefits.
• Generous PTO, Annual Company Holidays, Health Days, and Summer Fridays.
• Support for growth and development through LinkedIn Learning and an internal Mentorship Program.
• Culture grounded in core values: Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar.
• Commitment to fostering an an inclusive work environment with Employee Resource Groups and paid volunteer hours.