Product Marketing Manager

TL;DR

Product Marketing Manager: Launching and optimizing B2C learner-focused products and executing high-impact, performance-driven campaigns to drive adoption and revenue with an accent on crafting compelling messaging and GTM strategies. Focus on optimizing conversion, conducting data-driven experiments, and collaborating cross-functionally to achieve growth targets.

Location: Based in London, United Kingdom (with flexible working hours and home office setup).

Salary: Competitive compensation

Company

hirify.global is a dynamic, creative, and international startup focused on empowering learners and organizations with essential data and AI skills through practical learning experiences.

What you will do

• Plan and execute learner-centric GTM launches for new curriculum, crafting clear positioning and messaging.
• Partner with paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers and pricing experiments.
• Create compelling marketing campaigns to drive enrollments and subscription growth.
• Own the end-to-end persona and messaging strategy for learners across hirify.global.com.
• Set clear goals, track results, and iterate quickly on campaigns, communicating impact across stakeholders.
• Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision.

Requirements

• 2–3 years in product marketing in consumer SaaS.
• Experience crafting product marketing campaigns for a user base exceeding millions of users.
• Hands-on experience launching offers and coordinating GTM plans with marketing channel owners.
• Experience writing marketing copy and working with design/brand teams to produce compelling assets.
• Must be eligible to work from the United Kingdom.

Culture & Benefits

• Join a dynamic, creative, and international startup environment with exciting daily challenges.
• Competitive salary with attractive benefits.
• Benefit from flexible working hours.
• Access a yearly learning budget for conferences & training for professional growth.
• Participate in international company retreats.
• Receive a yearly refreshment of your IT Equipment budget for your home working setup.