Senior Lifecycle Marketing Manager

TL;DR

Senior Lifecycle Marketing Manager: Owning and scaling customer communications across email, push notifications, and in-app messaging to drive engagement, retention, and monetization for B2C and B2B segments. Focus on building full-funnel lifecycle programs, implementing marketing automation infrastructure from scratch, and optimizing performance through rigorous A/B testing and data analysis.

Location: Hybrid in Foster City, CA (in-office Monday, Wednesday, and Friday)

Salary: $165,000–$215,000

Company

hirify.global is an agentic software creation platform enabling anyone to build applications using natural language, democratizing software development for millions of users worldwide.

What you will do

• Build and execute omni-channel lifecycle marketing strategy for consumer and business audiences.
• Drive product-led onboarding, activation, and monetization campaigns for individual users.
• Develop lead nurturing programs and segmentation strategies for B2B prospects.
• Implement marketing automation platforms and establish communication workflows from scratch.
• Lead A/B testing strategy and continuously optimize messaging, creative, timing, and segmentation.
• Partner with cross-functional teams and build performance dashboards to communicate impact.

Requirements

• 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience in both consumer self-service and B2B sales-led motions.
• Proven track record building lifecycle marketing from zero-to-one as an early hire at a growth-stage company.
• Expert-level knowledge of email marketing and push notification best practices, including deliverability and compliance.
• Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo).
• Strong analytical capabilities to inform strategy, design experiments, and measure impact.
• Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies.

Culture & Benefits

• Competitive Salary & Equity with a 401(k) Program.
• Health, Dental, Vision, Life Insurance, Short Term and Long Term Disability.
• Paid Parental, Medical, Caregiver Leave, Flexible Time Off (FTO) + Holidays.
• Monthly Wellness Stipend and In Office Set-Up Reimbursement.
• Autonomous Work Environment with Quarterly Team Gatherings and In Office Amenities.
• Inclusive team environment that values diverse perspectives and experiences.