Performance Marketing Senior Analyst

TL;DR

Performance Marketing Senior Analyst: Driving the growth of acquisition channels, focusing on bringing new providers into Grow’s network by optimizing paid campaigns and supporting referral programs. Focus on rigorous A/B testing, managing marketing operations, and analyzing performance data to improve CAC and conversion rates.

Location: Hybrid in New York City, NY with onsite work three days per week (Tuesday, Wednesday, and Thursday).

Salary: $114,000–$133,000 USD Annually

Company

hirify.global is a technology-powered, three-sided marketplace focused on expanding access to high-quality mental healthcare for patients and empowering therapists to grow their practices.

What you will do

• Optimize and scale performance across core ad channels, job board placements, and acquisition workflows.
• Build, launch, and manage new ad campaigns and content across paid channels (Meta, LinkedIn, Google ecosystem).
• Conduct rigorous A/B testing on ad creative, audience targeting, landing pages, and bidding strategies.
• Partner with internal teams and agencies to develop creative assets that drive engagement.
• Support the provider referral program, monitoring funnel performance and identifying improvement opportunities.
• Build and maintain performance dashboards, delivering strategic recommendations to optimize budget allocation.

Requirements

• 3+ years of hands-on experience in performance marketing and growth operations.
• Strong proficiency in Meta and LinkedIn advertising required (healthcare and/or two-sided platform experience a plus).
• Analytical rigor with the ability to translate complex data into clear insights and actionable recommendations.
• Experience navigating a Martech stack; leveraging existing tools and identifying gaps for new vendors (HubSpot, Looker, Tableau experience a plus).
• Strong problem-solving skills and an ownership mindset; taking initiative and building in ambiguous environments.
• Comfort with AI tools for marketing operations (ChatGPT, Claude, etc.) and eagerness to integrate them into daily workflows.

Culture & Benefits

• Directly shape the expansion of the national provider network while contributing to overall marketing growth.
• Opportunity to bridge creative strategy with operational execution, with autonomy to build and own critical projects.
• Mission alignment: helping bring high-quality mental health care to communities nationwide.
• Comprehensive health coverage including medical, dental, vision, life, and disability insurance.
• Up to 18 weeks paid parental leave, a new child stipend, 401(k) program, and equity opportunities.
• Flexible PTO, 12 paid holidays, and a full winter break week for recharging.
• Annual stipends for personal & professional growth, plus no-cost access to therapy through Grow platform.