Senior Lifecycle Marketing Manager (TravelTech)

TL;DR

Senior Lifecycle Marketing Manager (TravelTech): Building and optimizing lifecycle marketing programs for emerging products (Groups/Events, Spaces) with an accent on driving adoption, engagement, retention, and cross-sell. Focus on designing data-driven customer journeys, rigorous experimentation, and influencing product roadmaps.

Location: Remote (USA)

Salary: $140,000–$180,000 USD

Company

hirify.global is transforming business travel by integrating corporate travel, a powerful charge card, and modern spend management into one seamless platform.

What you will do

• Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for emerging products like Groups and Spaces.
• Create data-informed user journeys that guide customers from initial signup through power user adoption and cross-sell.
• Establish a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies.
• Work closely with Product Managers to influence roadmaps based on customer feedback and usage data.
• Build and manage campaigns in Customer.io, segment audiences in Looker/Snowflake, and ensure proper tracking in Salesforce.
• Analyze cohort behavior and translate data into actionable insights that improve product metrics.

Requirements

• 3+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.
• Strong analytical skills with experience using Looker, Snowflake, or similar tools, and comfortable with SQL for audience segmentation and analysis.
• Exceptional copywriting skills for emails and in-product messages.
• Experience working closely with Product teams, influencing roadmaps, and owning product outcome metrics.
• Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.
• Track record of building and running structured A/B tests, analyzing results, and iterating based on data.

Nice to have

• B2B SaaS or marketplace experience.
• Experience with early-stage or 0-1 product launches.
• Background in travel, fintech, or marketplaces.
• SQL proficiency for custom audience building.

Culture & Benefits

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Hybrid-hub model with support for fully remote work, ensuring you have what you need to succeed.
• Recognized as one of the fastest-growing travel and fintech platforms in North America.
• Backed by Telescope Partners, Blackstone, and Permira.
• Focus on transforming how businesses manage and experience travel.