Senior Integrated Marketing Manager (SaaS)

TL;DR

Senior Integrated Marketing Manager (SaaS): Architecting enterprise demand generation strategy and persona-driven campaigns to influence multi-stakeholder buying committees with an accent on connecting personas, messaging, channels, and demand programs into cohesive, scalable journeys. Focus on translating enterprise buyer insights into clear, compelling narratives for both technical and executive audiences.

Location: Livingston, NJ / New York, NY / Sunnyvale, CA. While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office.

Salary: $135,000 to $198,000

Company

hirify.global is The Essential Cloud for AI™, delivering a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence.

What you will do

• Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel.
• Design persona-based buyer journeys that address long, non-linear, multi-stakeholder decision cycles.
• Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences.
• Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions.
• Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments.
• Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals.

Requirements

• 7–10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus.
• Proven expertise designing full-funnel, persona-driven campaigns for complex technologies.
• Deep understanding of enterprise buyer behavior, buying committees, and long-cycle sales processes.
• Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders.
• Comfortable translating complex insights into clear narratives and campaign strategy.
• Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot).

Nice to have

• Experience in cloud infrastructure, SaaS, IT, or developer-focused products or offerings.
• Exposure to ABM and intent-based marketing strategies, and familiarity with ABM platforms (e.g. 6Sense, Demandbase).
• Experience supporting enterprise sales teams on long-cycle, high-value deals.

Culture & Benefits

• Medical, dental, and vision insurance - 100% paid for by hirify.global
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption