Senior Field Marketing Manager, Smb (Hr-Tech)

TL;DR

Senior Field Marketing Manager, SMB (HR-Tech): Leading the strategy and execution of integrated marketing programs for the US Small and Medium Business segment and sales teams with an accent on driving pipeline growth, accelerating deals, and deepening customer engagement. Focus on designing and executing measurable demand and field marketing programs across all SMB Industry Segments.

Location: AMER

Salary: $48,850—$164,800 USD

Company

hirify.global is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease.

What you will do

• Serve as the dedicated marketing liaison to the SMB Sales leadership, translating regional priorities, account needs, and revenue goals into cohesive, data-driven field marketing strategies and actionable execution plans.
• Drive and execute measurable demand and field marketing programs across all SMB Industry Segments to ensure robust MQL and sales opportunity pipeline creation.
• Oversee and optimize targeted sales enablement and nurturing programs, including post-event follow-up campaigns, automated nurture tracks, direct mail, effectively leveraging product and solutions marketing content.
• Collaborate with the Customer Success and Customer Solutions teams to develop compelling local case studies and testimonials that support sales and marketing initiatives.
• Establish clear Marketing KPIs, rigorously track and analyze performance data, and report results to senior stakeholders, continually using insights to develop and optimize the effectiveness of all marketing activities.
• Support regional brand awareness creation and maintain close collaboration with the Communications/PR team to ensure message consistency and amplify local success stories.

Requirements

• Several years of relevant experience in B2B marketing, preferably within a high-growth environment, with a proven track record in field marketing or demand generation
• Demonstrated success in creating significant results on sales opportunity pipeline creation through a mix of marketing activities highly aligned with sales goals
• Deep understanding of the SMB segment and relevant experience within the Start-up, SaaS, HR-tech, or Fintech space
• Expertise in modern marketing tactics and the ability to leverage them to create sustainable lead generation streams
• Native proficiency in English (written and verbal communication)
• Strong financial acumen, including structured planning, budget management skills, and an ROI-driven mindset

Culture & Benefits

• Work from anywhere.
• Flexible paid time off & working hours.
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options & learning budget.
• Home office budget & IT equipment.

Hiring process

• Interview with recruiter.
• Interview with future manager.
• Interview with a peer.