VP of Marketing (Fintech)

TL;DR

VP of Marketing (Fintech): Leading and elevating a global marketing organization with an accent on demand generation, marketing operations, and analytics to drive measurable, ARR-centric marketing performance. Focus on developing global marketing strategies, strengthening sales alignment, and optimizing ROI across channels.

Location: Flexible working model based in Germany, with the option to work up to 90 days abroad per year.

Company

hirify.global is the CFO Solution Platform built for modern finance leaders to automate consolidation and financial planning, extended planning and analysis, disclosure management, ESG reporting, lease accounting, tax compliance and reporting, as well as banking and cash management.

What you will do

• Lead a global marketing function with a clear demand generation and ARR mindset.
• Develop and execute global marketing strategies that drive awareness and customer acquisition across Europe and Asia.
• Drive creativity for special campaigns and strengthen alignment with Sales, including shared KPIs and GTM processes.
• Oversee paid media performance, ABM initiatives, and analytics-driven marketing tactics.
• Represent Marketing as a strategic partner, shaping go-to-market strategy and brand direction.
• Manage the marketing budget, ensuring effective allocation and clear ROI, and champion international scalability.

Requirements

• Exceptional people leader with experience mentoring and developing senior managers/directors.
• Proven leadership experience in B2B SaaS, ideally in high-ticket software.
• Strong track record in demand generation, pipeline creation, and performance-driven marketing with deep analytical capabilities.
• Hands-on familiarity with HubSpot, Salesforce, attribution models, and marketing analytics.
• Experience leading international marketing organizations operating across multiple markets.
• Strong communicator who can operate confidently at executive and board level.
• English: C1+ required

Nice to have

• German language skills and understanding of the German accounting market highly desirable.

Culture & Benefits

• Flexible working model (LucaFlex) allowing planning of working hours and location.
• Option to work up to 90 workdays outside your home country.
• Sabbatical options for personal pursuits, family time, or travel.
• Dedicated time, resources, and budget for learning and development.
• Regular feedback process (hirify.global Engage) for personal and professional development.
• Paid volunteer time (hirify.global Do Good) and tailored health & wellbeing programs.
• Generous leave policy, company pension plan, and various employee discounts.