Team Lead Marketing (E-commerce)

TL;DR

Team Lead Marketing (E-commerce): Owning budget allocation and outcomes for Traditional and Digital Media Marketing across two flagship brands and four European markets, with an accent on leading and inspiring a diverse marketing team. Focus on driving end-to-end planning, execution, and evaluation of high-impact campaigns, leveraging media industry networks, and integrating data-driven insights for continuous optimization.

Location: Germany, Berlin. Flexible working hours and working-from-home options are available.

Company

hirify.global is a pioneering team of marketing experts using data-driven insights for efficient performance and brand building marketing, operating all acquisition marketing and conversion optimization activities in-house.

What you will do

• Take full ownership of budget allocation and outcomes for all Traditional and Digital Media Marketing activities across two flagship brands and four key European markets.
• Inspire and lead an international team of 5–6 dedicated professionals, spanning Junior to Senior levels, by delivering actionable feedback and fostering an environment of continuous growth and development.
• Drive the end-to-end planning, execution, and evaluation of high-impact, performance-driven brand marketing campaigns across TV, YouTube, Radio, and a variety of offline channels.
• Leverage your robust network within the media industry to uncover, secure, and activate the most effective offline marketing opportunities.
• Elevate brand media strategy by integrating data-driven insights, maximizing traffic generation, and advancing key brand KPIs.
• Champion data-centric decision making by seamlessly connecting media performance metrics with core business data using state-of-the-art analytics tools and methodologies.

Requirements

• 7+ years of progressive experience designing, managing, and optimizing complex online and offline marketing campaigns, consistently delivering measurable growth.
• Proven leadership capabilities including direct management and mentorship of diverse, high-performing marketing teams.
• In-depth expertise in the French or German media markets, from hands-on media planning and buying to insightful analysis.
• Advanced analytical and strategic problem-solving skills, with expert-level proficiency in Excel, and hands-on experience extracting, analyzing, and interpreting campaign data using SQL, BigQuery, or similar tools.
• Mastery of advanced measurement and attribution methodologies (e.g., media mix modeling, causal uplift modeling, geo-split analysis, incrementality testing, experimentation).
• Outstanding communication and presentation abilities in English, with the ability to translate complex insights for both technical and non-technical audiences.

Nice to have

• Fluency in French or German.
• Demonstrated success in media planning for streaming and digital video platforms (such as Amazon Prime, Netflix, and YouTube).
• Skilled in programmatic media buying with a deep understanding of data-driven audience targeting, bidding strategies, and cross-channel integrations.
• Hands-on experience with DV360 and/or Amazon Video Advertising platforms.

Culture & Benefits

• Working-from-home options, flexible working hours, and 30 days of vacation.
• Dedicated education budget for personal and professional growth with online courses, conferences and training.
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars.