Field Marketing Manager (Cybersecurity)

TL;DR

Field Marketing Manager: Developing and executing strategic marketing programs for hirify.global's Secure Communications portfolio for the public sector and critical infrastructure market with an accent on demand generation, GTM strategy, and sales alignment. Focus on creating targeted marketing programs, managing events, and measuring ROI.

Location: Onsite in Munich, Frankfurt, or Stuttgart, Germany

Company

hirify.global is a product company specializing in secure communications for the public sector and critical infrastructure market.

What you will do

• Build strong relationships and align with the EMEA sales organization and channel partners.
• Develop and execute a Go-to-Market (GTM) strategy for the EMEA field region.
• Own quarterly and annual public sector and critical infrastructure marketing pipeline generation goals.
• Manage sales and channel field marketing events, including contracting and execution.
• Create online content, messaging, and collateral tailored for the EMEA region.
• Measure and manage the impact of marketing programs and report on results.

Requirements

• Minimum 7 years of relevant B2B/B2G software marketing experience (or 5 years with a MS/MA).
• Ability to translate business priorities into strategic and tactical marketing programs.
• Superior written and verbal communication skills in English and German.
• Strong interpersonal skills and ability to build trust with sales leadership.
• Experience in marketing reporting, campaigns, dashboards, and KPIs (e.g., NetSuite, Smartsheets, Jasper).
• High energy, self-directed, team player in a demanding environment.

Nice to have

• Vertical marketing experience and knowledge of public sector/critical infrastructure vendors.
• Experience with GTM routes involving distribution and VAR partners.

Culture & Benefits

• Work in a high-paced and demanding environment that continually evolves.
• Opportunity to collaborate with sales leadership, marketing peers, and channel partners.
• Focus on creativity and innovation in connecting with customers and prospects.
• Opportunity to impact revenues and achieve sales targets.