Demand Generation Lead (B2B SaaS)

TL;DR

Demand Generation Lead (B2B SaaS): Leading and executing mid- to upper-funnel digital marketing strategy in North America for travel and spend management, with an accent on localizing global media approaches and optimizing for demand capture. Focus on piloting and scaling new awareness and consideration channels, data-driven optimization, and aligning marketing with sales to achieve pipeline targets.

Location: Hybrid (North America/US), requiring you to be based within commuting distance of our hubs. Relocation support is available to move to one of our hubs.

Salary: $115,000–$140,000 per year

Company

hirify.global (formerly Travelhirify.global) is an intelligent platform for travel and spend management, automating bookings, expenses, and invoice processing for over 10,000 companies worldwide.

What you will do

• Lead and own hirify.global’s mid- to upper-funnel digital marketing strategy in North America across various paid channels (Display, Video, Audio, Social).
• Localize and translate global media approaches for the North American market, building regional partnerships with publishers and data providers.
• Collaborate with the Paid Search team to define local strategies for North America, shaping messaging and landing page experience.
• Act as a strategic partner to the Director of Field Marketing for North America, ensuring tight alignment between marketing and sales.
• Take ownership of established channels like LinkedIn Ads and pilot/scale new awareness channels (e.g., Programmatic Display, Reddit, Audio).
• Collaborate with global Paid Media, Brand, and Creative teams to connect upper-funnel storytelling with performance impact.
• Lead data-driven optimization, monitor campaign performance, extract insights, and continuously optimize metrics through the funnel.

Requirements

• 7+ years of hands-on experience in digital marketing, with a minimum of 2 years directly driving demand and revenue growth in B2B SaaS.
• Proven understanding of the North American media landscape, including key publishers, paid social platforms, DSPs, and data partnerships.
• Intimate understanding of US firmographics; how to adjust messaging and value proposition to appeal to key buyer roles and meet cultural expectations.
• Experience designing and executing full-funnel B2B strategies that connect brand awareness to demand generation.
• Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles.
• Direct experience of Paid Search strategy and execution (Google, Bing).
• Familiarity with Salesforce, Marketo, and Looker.

Culture & Benefits

• Receive competitive compensation and equity ownership in hirify.global.
• Enjoy 20 vacation days and 12 public holidays for rest and recharge.
• Access flexible medical plans with company contributions, including HSA options.
• Benefit from a 401(k) plan with company matching contributions.
• Support your family with 12-16 weeks’ paid parental leave and contribute to the community with paid volunteering hours.
• Utilize up to 20 "Work from Anywhere" days per year for flexibility.
• Access Spring Health for comprehensive wellbeing support, including therapy and coaching sessions.