Senior Growth Marketing Manager (B2B Marketing)

TL;DR

Senior Growth Marketing Manager (B2B Marketing): Leads strategy and execution to convert mid-market and enterprise advertisers into high-value customers with an accent on designing and owning a full-funnel growth engine. Focus on building and scaling demand and lifecycle marketing, optimizing multi-channel paid campaigns, and driving visible revenue impact.

Location: San Francisco, CA. hirify.global embraces a hybrid employment model, blending an in-office presence and work-from-home experience.

Salary: $143,000–$190,000 annually

Company

hirify.global is an essential neighborhood network connecting neighbors, public agencies, and businesses across 11 countries.

What you will do

• Own end-to-end growth marketing strategy for mid-market and enterprise advertisers, from awareness to closed-won and expansion.
• Design, launch, and optimize multi-channel demand generation programs across paid channels including LinkedIn, Meta, Google, and Reddit.
• Build a scalable performance engine, developing campaign architecture, audience strategy, and budget allocation frameworks.
• Partner with Sales and Revenue Operations to define segmentation, lead scoring, and routing for high-intent leads.
• Create and own a lifecycle marketing strategy including onboarding, nurturing, activation, expansion, and win-back programs.
• Set up measurement and reporting frameworks to show the impact of the program on lead generation and paying accounts.

Requirements

• 10+ years of experience in B2B growth, demand generation, or performance marketing, with a strong track record of driving pipeline and revenue for midmarket and enterprise customers.
• Deep, hands-on experience running multi-channel paid campaigns across LinkedIn, Meta, Google, Reddit, and other performance channels.
• Proven experience partnering with cross-functional teams such as Lifecycle Marketing and Data Science to build new programs from the ground up.
• Strong analytical and experimentation mindset, comfortable defining funnel metrics, building dashboards, and using data for decision-making.
• Demonstrated success owning significant budgets and hitting growth targets, with a clear understanding of CAC, LTV, payback period, and channel-level ROI.
• Experience marketing advertising solutions, ad tech, or digital platforms to business decision-makers is strongly preferred.

Nice to have

• Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done.

Culture & Benefits

• Warm and inclusive work environment with a hybrid employment model.
• Choice of health plans, including a 100% covered employee-only option and OneMedical membership.
• Meaningful equity grant with quarterly vesting.
• Opportunity to empower employees to build stronger local communities.
• Commitment to diversity and non-discrimination in the workplace.