Director, Performance Marketing (Fintech)

TL;DR

Director, Performance Marketing (Fintech): Leading the strategy for new customer acquisition and revenue growth through paid, stunt, and experimental channels with an accent on high-velocity experimentation and building a true source of truth for measurement and attribution. Focus on finding 10x wins within existing and new channels, designing disruptive stunt programs, and influencing the onboarding funnel based on performance data.

Location: Remote - USA

Salary: $158,015–$218,700 USD

Company

hirify.global is a rapidly growing travel and fintech platform backed by Telescope Partners, Blackstone, and Permira, aiming to transform business travel with integrated spend management.

What you will do

• Drive growth and revenue through paid, stunt, and experimental channels.
• Lead a test-driven team to find significant wins within existing and new channels.
• Build a robust system for measurement and attribution, focusing on incrementality and long-term LTV.
• Design and implement high-impact, disruptive "stunt" programs to capture market attention.
• Collaborate with Product, Brand, ABM, and Influencer teams to align messaging and optimize the onboarding funnel.
• Oversee agency partners for large-scale media buying, providing internal strategic guidance.

Requirements

• Extensive experience in performance marketing management with a clear track record of successful metrics.
• Hands-on data expertise, comfortable diving deep into challenging data problems and using tools like Looker.
• A mature understanding of test development, leading/lagging indicators, and managing experiment velocity.
• Excellent written and verbal communication skills, with the ability to be assertive and personable with stakeholders.
• Proficiency with ad platforms such as Meta, Google, Pinterest, TikTok, Reddit.
• Experience with Webflow and Propensity.

Culture & Benefits

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Hybrid-hub model for success, offering both office and fully remote options.