Demand Generation Lead (North America Marketing)

TL;DR

Demand Generation Lead (North America Marketing): Leading and executing digital marketing strategy for the North American market, focusing on mid- to upper-funnel channels and demand generation to achieve pipeline targets. Focus on localizing global media approaches, building regional partnerships, and optimizing campaigns based on North American market dynamics and attribution frameworks.

Location: The role requires you to be based within commuting distance of hirify.global's hubs (e.g., Boston). The role has a strong focus on the North American market, particularly the US.

Salary: $115,000–$140,000 per year

Company

hirify.global (formerly Travelhirify.global) is an intelligent platform for travel and spend management, trusted by over 10,000 companies worldwide, automating bookings, expenses, and invoice processing.

What you will do

• Lead and own mid- to upper-funnel digital marketing strategy in North America (Paid Display, Video, Audio, Social).
• Translate global media approach for the North American market, building regional partnerships.
• Partner with Paid Search team to define local strategy, shaping messaging and landing page experience.
• Align marketing with sales as a strategic partner to the Director of Field Marketing for NAM.
• Take ownership of LinkedIn Ads strategy while piloting new channels like Programmatic Display, Reddit, and Audio.
• Collaborate with global Paid Media, Brand, and Creative teams.
• Lead data-driven optimization and monitor campaign performance for brand lift and consideration metrics.

Requirements

• 7+ years of hands-on experience in digital marketing, with minimum 2 years direct experience in B2B SaaS.
• Proven understanding of the North American media landscape, including publishers, DSPs, and data providers.
• Intimate understanding of US firmographics and cultural expectations for messaging.
• Experience designing and executing full-funnel B2B strategies that connect brand awareness to pipeline growth.
• Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles.
• Direct experience of Paid Search strategy and execution (Google, Bing).

Culture & Benefits

• Competitive compensation and equity ownership.
• 20 vacation days and 12 public holidays.
• Three medical plans, company contributions, HSA; dental, vision, and Wellhub gym subscription.
• 401(k) plan with company matching contributions.
• 12-16 weeks’ paid parental leave.
• 16 paid hours per year for volunteering.
• Up to 20 "Work from Anywhere" days per year.
• IRL-first approach to work, 3 days a week in-person required at a hub.
• Relocation support to one of our hubs (e.g., Boston) for certain roles.
• English is the official language at the office.

Hiring process

• Submit resume in English.
• Be aware of recruitment scams; official communications are from @hirify.global.com or @externalhirify.global.com.