Senior B2B Marketing Specialist (Automotive)

TL;DR

Senior B2B Marketing Specialist (Automotive): Driving net revenue growth through lead generation and customer engagement in US and CA markets with an accent on demand generation campaigns and retention initiatives. Focus on optimizing conversion rates, analyzing marketing data, and cross-functional collaboration to achieve business goals.

Location: Hybrid (must be based in the US or Canada)

Salary: $82,000–$103,000 USD

Company

hirify.global is a leading automotive marketplace connecting consumers with a large network of dealerships, making car shopping simpler through data and technology.

What you will do

• Develop and implement demand generation and retention strategies across the customer lifecycle.
• Utilize audience segmentation and targeting for personalized campaign messaging.
• Plan and execute multi-channel marketing campaigns (email, paid media, direct mail, on-site).
• Continuously optimize conversion rates for emails, ads, and landing pages.
• Analyze marketing data, conduct A/B testing, and report on campaign effectiveness to stakeholders.
• Collaborate cross-functionally with Sales, Account Management, Product Marketing, and Brand teams.

Requirements

• 3+ years experience in B2B marketing, preferably at a tech company.
• Strong understanding of marketing principles, strategies, and tactics.
• Proficiency in data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation (Marketo preferred).
• Excellent communication, presentation, and copywriting skills.
• Strategic thinking, creativity, and strong project management abilities.
• Must be eligible to work in the US or Canada markets

Culture & Benefits

• People-first culture fostering kindness, collaboration, and innovation.
• Flexible hybrid work model and robust time off policies.
• Equity for all employees, career development, and corporate giving programs.
• Daily free lunch, new car discount, meditation/fitness apps, commuting cost coverage.
• Inclusive environment valuing diversity; accommodations for disabilities provided.