Senior Demand Generation Manager (B2B)

TL;DR

Senior Demand Generation Manager (B2B): Building and optimizing hirify.global's B2B demand generation function from the ground up with an accent on pipeline delivery, marketing technology infrastructure, and ABM strategies. Focus on converting product-led growth users into enterprise opportunities and driving measurable pipeline and revenue.

Location: Hybrid in Foster City, CA, with an in-office requirement of Monday, Wednesday, and Friday.

Salary: $165,000 – $215,000

Company

hirify.global is an agentic software creation platform enabling anyone to build applications using natural language.

What you will do

• Own and deliver B2B pipeline generation, managing multi-million dollar budgets and presenting results.
• Build demand generation infrastructure from scratch, including selecting and optimizing the marketing technology stack.
• Stand up and scale all demand generation channels, such as paid search, paid social, and ABM.
• Develop and launch account-based marketing strategies targeting high-value enterprise accounts.
• Drive content and creative strategy, ensuring the right assets across the buyer journey and establishing a rigorous testing culture.
• Leverage hirify.global's product-led growth to convert individual users into qualified B2B opportunities.

Requirements

• 10+ years of B2C & B2B demand generation and performance marketing experience, with 5+ years in B2B SaaS focused on enterprise customers.
• Proven track record building demand generation from zero-to-one as a foundational hire, managing multi-million dollar budgets with demonstrated ROI.
• Deep expertise in ABM strategies (account selection, multi-channel orchestration) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase).
• Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimization.
• Strong analytical capabilities and an obsessive focus on testing, connecting data from disparate sources and interpreting results quickly.
• Proven ability to build cross-functional relationships and provide creative direction for demand generation assets.

Nice to have

• Track record converting PLG users into enterprise opportunities.
• Experience with sales engagement platforms (Outreach, Salesloft) or intent data platforms.
• Experience with event marketing or high-growth tech companies.

Culture & Benefits

• Competitive Salary & Equity with a 401(k) Program.
• Health, Dental, Vision and Life Insurance.
• Paid Parental, Medical, and Caregiver Leave.
• Commuter Benefits and a Monthly Wellness Stipend.
• Autonomous Work Environment and Flexible Time Off (FTO) + Holidays.
• Quarterly Team Gatherings and in-office amenities.