Demand Generation Manager (AI & Apps)

TL;DR

Demand Generation Manager (AI & Apps): Creating engagement and driving growth for AI and Application-focused audiences by owning and executing multi-channel marketing campaigns with an accent on strategy development, performance analysis, and optimization. Focus on building EMEA growth plans, implementing testing methodologies, and collaborating cross-functionally to deliver impactful marketing initiatives.

Location: Hybrid role requiring three days a week onsite in London, United Kingdom.

Company

hirify.global empowers enterprises to achieve their full potential with a focus on impact, innovation, and collaboration.

What you will do

• Build the EMEA AI and Apps Growth Marketing Plan to increase awareness across different stages of the buyer journey.
• Oversee the planning, execution, and optimization of multi-channel demand generation campaigns.
• Use analytics and marketing technology platforms to track and report on campaign performance, optimizing conversion rates.
• Implement testing methodologies, including A/B testing, to enhance the demand generation process and share insights.

Requirements

• Minimum 3-5 years developing and executing integrated marketing campaigns.
• Proficiency in Marketo, Salesforce, ON24, or similar martech tools.
• Strong copywriting skills for various formats, including emails, landing pages, and ad copy.
• Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects.
• Ability to learn new technologies, products, and systems quickly.
• Expertise in understanding data, storytelling, and executing across channels to create a customer-focused experience.

Nice to have

• Experience in marketing within a B2B SaaS company.
• Understanding of the AI and Applications space.

Culture & Benefits

• Culture focused on impact, innovation, and collaboration.
• Opportunity to build big, move fast, and take technology and careers to the next level.