Demand Generation Manager (Saas)

TL;DR

Demand Generation Manager (SaaS): Leading the strategy and execution of demand generation channels in the EMEA region, owning and scaling LinkedIn Ads, and piloting emerging channels. Focus on best-in-class execution, intelligent experimentation, and tight operational alignment with sales and field marketing teams.

Location: Must be based within commuting distance of Perk's hubs.

Company

Perk is an intelligent platform for travel and spend management, automating travel bookings, expenses, and invoice processing for over 10,000 companies worldwide.

What you will do

• Lead the strategy and execution for paid digital marketing across the EMEA region.
• Scale LinkedIn Ads while maintaining high lead quality and efficient pipeline impact.
• Pilot and scale emerging channels including Reddit, Programmatic Display, and Audio.
• Adapt global media strategies for regional nuances, building relationships with EMEA publishers and data providers.
• Partner closely with the EMEA Field Marketing Director to align digital coverage with local field events and sales pipeline goals.
• Analyze the impact of campaigns using incrementality frameworks, attribution modeling, and lead to opportunity conversion data.

Requirements

• Extensive experience in Paid Digital with at least 2+ years specifically in B2B SaaS.
• Hands on experience managing global, high spend LinkedIn Ads accounts.
• Familiarity with the modern B2B stack: Salesforce, Marketo, 6Sense, Looker among others.
• Clear competence in B2B measurement: attribution, lead quality, and incrementality frameworks in B2B buying cycles.
• Comfortable shifting between high-level planning and day-to-day delivery.
• Excellent communicator and collaborator, able to partner effectively across regional sales, field marketing, and global marketing teams.

Culture & Benefits

• Generous allocation of vacation days plus public holidays.
• Competitive compensation and equity ownership in Perk.
• Choice of private healthcare or a gym allowance.
• 17 weeks’ paid parental leave during your child’s first year.
• Up to 20 "Work from Anywhere" days per year.
• Relocation support to one of Perk's hubs for certain roles.