Senior Field Marketing Manager (HR-tech)

TL;DR

Senior Field Marketing Manager (HR-tech): Leading strategy and end-to-end execution of integrated marketing programs for the US Small and Medium Business (SMB) segment, with an accent on pipeline growth, deal acceleration, and customer engagement. Focus on translating regional priorities and revenue goals into data-driven marketing strategies and executing measurable demand generation programs.

Location: hirify.global (US)

Salary: $48,850–$164,800 USD

Company

hirify.global is a global HR-tech company that makes it possible for businesses of all sizes to recruit, pay, and manage international teams compliantly with ease.

What you will do

• Serve as the dedicated marketing liaison to the SMB Sales leadership, translating regional priorities into marketing strategies and execution plans.
• Own and continually refine the US SMB marketing strategy, ensuring it effectively reaches target audiences and aligns with commercial objectives.
• Drive and execute measurable demand and field marketing programs across all SMB Industry Segments to create MQL and sales opportunity pipelines.
• Oversee and optimize targeted sales enablement and nurturing programs, including post-event follow-up campaigns and automated nurture tracks.
• Collaborate with Customer Success and Customer Solutions teams to develop compelling local case studies and testimonials.
• Establish clear Marketing KPIs, rigorously track and analyze performance data, and report results to senior stakeholders for continuous optimization.

Requirements

• Several years of relevant experience in B2B marketing, preferably within a high-growth environment, with a proven track record in field marketing or demand generation.
• Deep understanding of the SMB segment and relevant experience within the Start-up, SaaS, HR-tech, or Fintech space.
• Expertise in modern marketing tactics and the ability to leverage them for sustainable lead generation streams.
• Strong financial acumen, including structured planning, budget management, and an ROI-driven mindset.
• Exceptional proactive, self-starter approach and a relentless focus on high delivery and practical execution.
• Knowledge of HubSpot, Salesforce, Monday.com, or similar software, and experience with Growth Marketing methodologies.
• Native proficiency in English (written and verbal communication).

Culture & Benefits

• Work from anywhere with flexible paid time off and flexible working hours (async culture).
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment.
• Budget for local in-person social events or co-working spaces.

Hiring process

• Interview with recruiter.
• Interview with future manager.
• Interview with a peer.
• Interview with sales.
• Interview with an executive.
• Prior employment verification check.