Outbound Email Strategist

TL;DR

Outbound Email Strategist (Marketing): Developing and executing outbound email strategies to generate qualified leads and drive sales pipeline growth with an accent on targeted contact lists, compelling email campaigns, and rigorous testing. Focus on maximizing conversion rates and adhering to anti-spam laws.

Location: Must be based within commuting distance of hirify.global's hubs. Can help with relocation from anywhere in the world.

Salary: $89,500 - $105,000 base salary, with total on-target earnings (base + commission) of $114,500 - $130,000.

Company

hirify.global is the intelligent platform for travel and spend management, automating everything from travel bookings to expenses and invoice processing.

What you will do

• Develop and execute the overall outbound email strategy to generate qualified leads and drive sales pipeline growth.
• Own the end-to-end list building process, identifying and sourcing high-potential target contacts.
• Design, write, and deploy engaging email sequences and new creatives, managing the effectiveness and testing.
• Track, analyze, and report on key email performance metrics, providing actionable insights.
• Ensure all outbound email activities adhere strictly to anti-spam laws and best practices (e.g., CAN-SPAM, GDPR).

Requirements

• 2+ years of direct past experience in an Outbound Email Strategy, Cold Email, or B2B Lead Generation role.
• A genuine enthusiasm for creativity and a proven ability to craft persuasive, personalized email copy.
• Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, HubSpot).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organizational skills and the ability to manage multiple campaigns and projects simultaneously.
• Experience with Salesforce, Outreach, BlueBirds, LinkedIn Sales Navigator, Apollo

Culture & Benefits

• Receive competitive compensation and equity ownership in Perk.
• Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays.
• Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan.
• Plan for your future with our 401(k) plan with company matching contributions.
• Broaden your horizons with up to 20 "Work from Anywhere" days per year.
• Take a four-week, fully paid sabbatical once you reach 5 years.