Manager, Demand Generation & ABM (SaaS)

TL;DR

Manager, Demand Generation & ABM (SaaS): Accelerating pipeline growth for a SaaS business, ReturnPro, by planning and executing end-to-end demand generation and ABM programs with an accent on integrated ABM campaigns and leveraging intent data. Focus on optimizing multi-channel execution, ensuring messaging converts into measurable pipeline contribution, and driving ROI for growth.

Location: Onsite (HQ)

Company

hirify.global is a company seeking a Manager, Demand Generation & ABM to accelerate pipeline growth for its SaaS business, ReturnPro.

What you will do

• Build, launch, and optimize multi-channel ABM campaigns in HubSpot/6Sense.
• Leverage intent data to identify in-market accounts and deliver targeted campaigns.
• Own SaaS calendar, campaign planning, and execution across channels like paid social and Google Ads.
• Partner with Business Development, PR/Comms, Content, and Product teams.
• Develop offers, messaging, landing pages, and manage nurture streams.
• Own campaign reporting, testing, and optimization for ROI.

Requirements

• 5–7 years of experience in B2B demand generation or digital marketing (SaaS or tech preferred).
• Proven track record of running ABM programs that directly drive pipeline.
• Hands-on experience with HubSpot and ABM platforms (6Sense, Demandbase, or similar).
• Strong expertise in paid media, email marketing, and digital campaign optimization.
• Analytical mindset with the ability to connect campaign activity to revenue outcomes.

Culture & Benefits

• Work in a collaborative, detail-oriented, and fast-paced environment.
• Opportunity to provide guidance to junior team members.
• Role reports to the VP of Branding & Marketing.