User Acquisition (UA) Director (Gaming)

TL;DR

User Acquisition (UA) Director (Gaming): Leading global mobile marketing strategy and driving user growth at scale for games with an accent on ad attribution, tracking, and ad product strategy. Focus on developing performance plans for new game launches, optimizing campaign performance, and identifying new partners for player acquisition.

Location: Hybrid in London, UK (2-3 days per week in office)

Company

hirify.global is a gaming company known for creating engaging mobile titles and is part of the Zynga and Take-Two Interactive family.

What you will do

• Drive and optimize global mobile marketing campaigns across Ad Networks and media platforms.
• Develop mid-to-long-term business and technical ad product strategy to drive next-generation player acquisition.
• Lead performance planning for newly launched games, ensuring execution maximizes value and ROI.
• Create advertising plans, define performance metrics, and establish budgets aligned with studio goals.
• Monitor, optimize, and report on campaign performance on an ongoing basis.
• Identify and evaluate new partners, platforms, and optimization opportunities.

Requirements

• Proven track record in mobile consumer advertising or media buying with demonstrated, measurable results.
• Strong analytical mindset with experience in metrics-driven organizations.
• Advanced Excel proficiency and an intuitive grasp of data interpretation.
• Problem-solving mentality, breaking down complex, unfamiliar challenges into manageable components.
• Experience in both strategic planning and hands-on daily execution and optimization.
• Demonstrated ability to influence and align stakeholders across functions without direct authority.
• Must work 2-3 days per week in the London office.

Nice to have

• Expertise in Mobile Display, SEM, and/or Facebook advertising.
• SQL and/or programming experience.
• Previous people management or team leadership experience.
• Background in gaming, iGaming, and/or entertainment industry.

Culture & Benefits

• Recognized as one of the UK's Best Places to Work in games for eight consecutive years.
• Committed to creating and celebrating diverse thoughts, cultures, and backgrounds.
• Embrace a hybrid work environment.
• Proud to be an equal opportunity employer providing necessary support and accommodation.