CRM Operations Manager

TL;DR

CRM Operations Manager: Managing the end-to-end execution of multi-channel marketing campaigns across acquisition, retention, and engagement with an accent on audience segmentation, journey building, and operational efficiency in CRM platforms. Focus on building, testing, and deploying campaigns, troubleshooting issues, and defining QA frameworks for high-quality delivery.

Location: Hybrid, minimum three days a week in office in the UK or Ireland

Company

hirify.global is one of the leading media businesses in the UK and Ireland, encompassing renowned newsbrands like The Times and national broadcast brands like talkSPORT.

What you will do

• Own audience build, segmentation, and journey creation in the Customer Data Platform (Hightouch).
• Build, test, and deploy multi-channel campaigns (email, push, in-app, SMS) with precision.
• Develop and maintain workflow automations, campaign journeys, and segmentation logic.
• Ensure flawless execution through campaign QA and proofs.
• Define and document processes, standards, and QA frameworks for consistent delivery.
• Support continuous optimization of campaigns with accurate tagging, tracking, and reporting.

Requirements

• Proven hands-on experience with Real-Time CDP and CRM tools (Adobe, Salesforce, Braze, Hightouch, or similar).
• Proven experience working with audience data and segmentation.
• Ability to own workflows, campaign builds, and QA processes.
• Strong attention to detail and operational discipline.
• Understanding of customer lifecycle marketing and data-driven segmentation.
• SQL knowledge preferred, or understanding of data interrogation and selection.
• Highly collaborative approach and excellent communication skills.

Culture & Benefits

• Hybrid working policy with a minimum of three days a week in the office for collaboration and innovation.
• Emphasis on Diversity, Equity, and Inclusion with programs and 12 employee-led networks.
• Maternity leave up to 18 weeks, paternity leave up to 2 weeks.
• Private medical insurance, discounted gym memberships, Bikes for Work, Electric Car scheme.
• Generous pension scheme with employer contributions up to 5%.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.