User Acquisition Director (Gaming)

TL;DR

User Acquisition Director (Gaming): Leading and optimizing global mobile marketing campaigns for user growth with an accent on ad attribution, tracking, and ROI. Focus on developing strategic ad product plans, forecasting budgets, and identifying new optimization opportunities across diverse media platforms.

Location: This is a hybrid position, requiring 2-3 days per week in the London, UK office.

Company

hirify.global, a global leader in interactive entertainment and a label of Take-Two Interactive, develops diverse mobile games connecting players in over 175 countries.

What you will do

• Drive and optimize global mobile marketing campaigns across Ad Networks and media platforms.
• Develop mid-to-long-term business and technical ad product strategy for player acquisition.
• Lead performance planning for newly launched games to maximize value and ROI.
• Create advertising plans, define performance metrics, and establish budgets aligned with studio goals.
• Monitor, optimize, and report on campaign performance on an ongoing basis.
• Identify and evaluate new partners, platforms, and optimization opportunities.

Requirements

• Proven track record in mobile consumer advertising or media buying with demonstrated, measurable results.
• Strong analytical mindset with advanced Excel proficiency and intuitive grasp of data interpretation.
• Problem-solving mentality, breaking down complex challenges into manageable components.
• Experience in both strategic planning and hands-on daily execution and optimization.
• Demonstrated ability to influence and align stakeholders across functions.
• Excellent interpersonal and communication skills, both written and verbal.

Nice to have

• Expertise in Mobile Display, SEM, and/or Facebook advertising.
• SQL and/or programming experience.
• Previous people management or team leadership experience.
• Background in gaming, iGaming, and/or entertainment industry.

Culture & Benefits

• Embraces a hybrid work environment offering flexibility.
• Recognized among the UK’s Best Places to Work.
• Committed to being an equal opportunity employer, fostering diverse thoughts and cultures.
• Focus on substantive ability, objective qualifications, and work ethic for employment decisions.
• Provides necessary support and accommodation for qualified individuals with disabilities or impairments.