User Acquisition Specialist (Mobile Games)

TL;DR

User Acquisition Specialist (Mobile Games): Managing and optimizing mobile game user acquisition campaigns across multiple channels with an accent on comprehensive UA reporting, ROI analysis, and identifying new growth opportunities. Focus on data-driven insights to enhance performance, creative briefing, and managing business relationships with partners.

Location: Lisbon, Portugal or London, United Kingdom

Company

hirify.global is a global leader in games, developing and publishing mobile games to a worldwide audience across multiple platforms and 22 studios.

What you will do

• Manage the full user acquisition process for mobile games, including planning and execution across multiple mobile channels.
• Oversee acquisition marketing campaigns, producing comprehensive reporting, analyzing ROI, and identifying new growth opportunities.
• Experiment with and analyze campaigns for existing and upcoming games, leveraging data-driven insights for performance enhancement.
• Develop briefings for new ad creatives and oversee the production of marketing material.
• Manage business relationships through day-to-day communication and reporting with partners.

Requirements

• Minimum 6 months of experience in paid digital marketing or media buying required.
• Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, and Unity.
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage.
• Prior exposure to a soft launch will greatly benefit the candidate.
• Excellent communication skills, both written and verbal in English.