Marketing Manager (Go-to-Market, AI)

TL;DR

Marketing Manager (Go-to-Market, AI): Owning and managing the marketing funnel for an AI audit-tech startup, from awareness to conversion, with an accent on turning complex products into clear, compelling messages and supporting sales through effective lead generation. Focus on data-driven optimization of the website, creating marketing and sales assets, and developing user communication for product updates.

Location: Berlin, Germany (hybrid). Regular trips to Berlin for on-site teamwork when working remotely.

Salary: €45,000–€55,000 / year

Company

hirify.global is an AI audit-tech startup building intelligent software for leading audit firms.

What you will do

• Own and manage the marketing funnel across channels, using a data-driven approach.
• Manage the company website, including structure, content, and optimization.
• Create and maintain marketing and sales assets like presentations, one-pagers, and case studies.
• Develop and maintain the product guide and user-facing communication materials.
• Own user communication, translating product updates and new features into clear messages.

Requirements

• At least 1 year of professional experience in marketing, with a proactive, results-oriented style.
• Experience with marketing and website tools such as HubSpot, Webflow, and Figma or comparable alternatives.
• Strong analytical mindset and enjoyment of data-driven work.
• Excellent planning and organizational skills, able to manage multiple topics in parallel.
• Full professional proficiency in English (German is a plus).
• Clear and confident communication with a strong sense for audience-specific messaging.

Nice to have

• Hands-on experience with analytics and performance tracking tools like Google Analytics.
• Experience working in a B2B software environment.
• Previous exposure to product marketing or close collaboration with sales teams.

Culture & Benefits

• Competitive compensation package.
• Monthly voucher for over 50 popular stores.
• Free lunch whenever working from the Berlin office.
• Regular online and offline team events.
• Ownership from day one, flat hierarchies, and short decision paths.
• Flexible working hours and a collaborative, international team environment.