Vice President, Marketing (AI)

TL;DR

Vice President, Marketing (AI): Owning the complete marketing strategy for a Reporting & Tools business, driving pipeline generation, customer retention, and market share growth with an accent on consolidating acquired products under a unified brand and architecting AI-native marketing systems. Focus on building an AI-powered demand engine, developing customer retention and expansion programs, and driving organizational change for platform-first marketing.

Location: Remote (US)

Company

hirify.global is a global provider of reporting, analytics, and performance management solutions that empower leaders from over 32,000 organizations to make timely and intelligent decisions.

What you will do

• Own the complete marketing strategy for the Reporting & Tools business, managing a multi-million-dollar budget while driving pipeline generation and customer retention.
• Lead the consolidation of 13 acquired products under a unified brand and establish category leadership for the AI Semantic Platform.
• Build and optimize an AI-powered demand engine, designing predictive analytics and AI-driven content generation to maximize pipeline efficiency.
• Partner with product marketing to develop retention and expansion programs, driving customer evangelism and co-marketing initiatives.
• Evaluate and influence the marketing technology stack strategy, ensuring data infrastructure for accurate attribution and performance measurement.
• Lead and coach a team of senior marketing leaders, making strategic resource allocation decisions and building organizational capabilities in AI-driven marketing.

Requirements

• 10+ years of progressive marketing experience, with at least 3 years in senior leadership roles managing other marketing leaders.
• Proven track record in B2B enterprise software and demonstrated success consolidating multiple products/brands into unified go-to-market strategies.
• Expert-level knowledge of marketing automation platforms, CRM systems, and analytics tools.
• Strong analytical capabilities with experience building attribution models and ROI frameworks.
• Strategic thinker with exceptional cross-functional collaboration and stakeholder management skills.
• Comfortable operating in ambiguous, fast-paced environments with competing priorities and the ability to challenge legacy thinking.

Nice to have

• Experience with platform-led growth strategies and ecosystem marketing.
• Background in category creation or repositioning initiatives.
• Knowledge of on-premise to cloud migration marketing strategies.
• Prior experience at companies that have gone through M&A integration.

Culture & Benefits

• Join a high-energy, high-performance global team.
• Contribute to unlocking the potential of business data and transforming finance and data teams.
• Empower leaders to make timely and intelligent decisions for over 32,000 organizations.
• Drive greater financial intelligence, productivity, visibility, accuracy, and compliance.