Senior Director Of Lifecycle Strategy

TL;DR

Senior Director Of Lifecycle Strategy (Marketing): Driving measurable business results through lifecycle communication investments throughout our customer journey with an accent on new and repeat conversions. Focus on aligning lifecycle strategy with company-wide growth objectives and building a high-performing lifecycle team.

Location: Hybrid in Seattle

Salary: $196,726 - $261,646

Company

Rover's app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.

What you will do

• Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover’s four brands and 18 countries.
• Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization.
• Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences.
• Build programs heavily indexed toward automation that enable scaled results.
• Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business.

Requirements

• 15+ years of experience in Lifecycle Strategy, Email Strategy, or Growth.
• Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs.
• Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS.
• Proven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results.
• Experience operating in consumer tech companies and/or marketplaces strongly preferred.

Culture & Benefits

• Competitive compensation and benefits package, including medical, dental, and vision insurance.
• Flexible PTO.
• 401k match.
• Commuter benefits.
• Pet benefits, including $1000 toward adopting your first dog or cat.