Marketing Automation Specialist

TL;DR

Marketing Automation Specialist: Designing, implementing, and optimizing complex, multi-channel customer journeys and advanced automation programs with an accent on platform expertise, data flows, and strategic alignment. Focus on leading advanced A/B/Multivariate testing, ensuring platform governance, and mentoring Campaign Specialists to advance marketing automation capabilities.

Location: Hybrid remote in Toronto, Canada

Salary: CAD $63,394 - $99,112 annually

Company

hirify.global is one of the most advanced global e-commerce companies, offering e-reading services with over 6 million eBooks and audiobooks to customers in 190 countries.

What you will do

• Design, build, and optimize complex multi-channel customer journeys across email, push, and other digital channels.
• Develop and implement advanced segmentation and personalization strategies.
• Design, implement, and analyze A/B and Multivariate tests for complex journeys.
• Manage data integration, data flows, and ensure data integrity within marketing automation platforms.
• Lead investigations into complex errors, system defects, and data discrepancies.
• Train and mentor Campaign Specialists on advanced platform functionalities and best practices.

Requirements

• Minimum 3+ years of experience in marketing automation, with demonstrated expertise in platform management, journey design, and data integration.
• Deep understanding of marketing automation architecture, data models, and integration points.
• Proficient in HTML/CSS for advanced template development, dynamic content implementation, and complex troubleshooting.
• Ability to write and interpret complex SQL queries for advanced segmentation, data extraction, and troubleshooting.
• Expert understanding of data flows and API integrations with CRM and other systems.
• Operate with minimal supervision, exercising significant independent judgment in solution design, prioritization, and risk mitigation.

Nice to have

• Experience with a Customer Data Platform (CDP) or data warehousing concepts (e.g., BigQuery).
• Familiarity with scripting languages (e.g., Python, JavaScript) for custom solutions.
• Experience in an e-commerce or subscription-based business.

Culture & Benefits

• Flexible hours and hybrid remote working environment.
• Subsidized in-office lunches and full benefits starting from your first day.
• Paid Volunteer days, unlimited sick days, and 3% RRSP matching.
• Monthly commuting allowance, lifestyle spending account, and talent/development training budget.
• Free Kobo device + free weekly e-book or audiobook.
• Maternity/paternity leave top-up and dog-friendly office.
• Commitment to work/life balance and rewarding employees with competitive salaries, performance-based bonuses, and stock options.