Global Paid Search Marketer

TL;DR

Global Paid Search Marketer: Managing paid search and social media platforms, driving international expansion and scaling customer acquisition efforts with an accent on automation and AI-driven tools to optimize performance. Focus on extracting actionable growth strategy from raw data, monitoring market shifts and competitor tactics.

Location: Based in Barcelona.

Salary: In Barcelona the first-year salary range is €35,405 - €45,318.

Company

Rover's app and website connect dog and cat parents with pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.

What you will do

• Direct a multi-million dollar annual budget, optimizing paid search and social campaigns to maximize scale.
• Own the monthly billing and accrual process for SEM and assist leadership in forecasting future performance trends.
• Research, launch, and lead international SEM growth strategies across multiple countries, languages, and cultural nuances.
• Build and maintain automated reporting dashboards; synthesize complex performance data into intelligent action plans.
• Partner with Creative, Product, and Web teams to share insights, optimize landing page conversion, and align on brand messaging.

Requirements

• Bachelor’s Degree in Marketing, Business, Statistics, or a related analytical field.
• 3+ years managing large-scale, high-budget paid search and social accounts (Google Ads, Meta Ads Manager, etc.).
• Proven track record of automating bidding, scaling keyword coverage, and executing rigorous A/B testing for ads and landing pages.
• Expert-level spreadsheet skills; you are comfortable manipulating large datasets.
• Demonstrated ability to leverage LLMs and AI tools to streamline workflows, generate copy variations, or analyze data.
• Excellent written and verbal communication skills, with the ability to present complex data to non-technical stakeholders.

Nice to have

• Familiarity with SQL and experience querying data tables to join disparate data sources.
• Experience managing external agencies or specialized vendors.
• Proficiency with Google Analytics 4 (GA4) and other modern web analytics suites.
• Ability to set up APIs or write scripts (Python, Google Ads Scripts) to automate repetitive tasks and reporting.

Culture & Benefits

• Long-term incentive plan with a company performance-based cash payout
• Pension plan
• Private medical insurance
• 25 days PTO
• Meal allowance and flexible compensation plan (transport and nursery)
• Flexible work hours